Family Owned. Rider Focused. Service You Can Trust.

Whether you’re looking to chase adventure, commute with ease, or just want to get outside more often, The Bike Zone is your destination for bikes that fit your lifestyle — including road bikes, mountain bikes, and the latest e-bikes. They’re Rochester’s trusted full-service bike shop with expert staff and a passion for riding. They make finding the perfect bike simple and fun.

Your Local E-Bike Experts

Electric bikes bring power and ease to every journey — and help you rediscover the joy of cycling. The Bike Zone has a large selection of e-bikes from top brands, like Trek, Velotric, Urtopia, and Segway. And every e-bike they sell is UL-listed to the highest safety standards. Powered by intuitive pedal assist and dependable battery systems, their e-bikes make hills easier, commutes quicker, and longer rides more comfortable — with options for all ages and experience levels.

At The Bike Zone, they listen first. They’ll talk through how and where you ride, then guide you to options that truly match your needs. No pressure. No rushing. Just expert help and honest advice. And e-bike test drives are always welcome, so you can feel the fit, power, and comfort before you decide.

The store also has all the accessories you need, like car racks, helmets, locks, trailers and more to help you gear up for safety, comfort, and confidence.

On-Site Service & Repair You Can Count On

The experienced mechanics at the Bike Zone service and repair all bikes and e-bikes — even if you didn’t purchase it from them. From quick adjustments to full tune-ups and diagnostics, they’ll keep you riding safely and smoothly.

(585) 225-7960

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What People are Saying About The Bike Zone:

"This place is awesome!!! Dave, Lisa, and Justin all did a great job!! They guided me through my e-bike purchase and Justin even helped me program the bike when I picked it up! They were very helpful and held my bike a few extra days until the weather cooperated. Highly recommend!"

"Lisa was very helpful and pleasant. She answered every question and gave me plenty of time to make my decision between 2 bikes. I was able to take them both for a nice test drive. I did purchase one and I'm very happy with it. I never felt pressured or rushed. It was a great experience! I would highly recommend them. I feel they are willing to go above and beyond for their customers. They gave me multiple options to get my bike in order to fit my schedule."

"I haven’t ridden a bike in 20 years! Their staff helped me select the right size and style bike for my lifestyle. Very happy with my purchase and can’t wait to ride with my grandson! I got him a bike also from Bike Zone so we can explore the Erie Canal path together!"

"I can't say enough good things about The Bike Zone! I recently purchased 3 Velotric bikes for myself and my girls. The staff here were incredibly helpful and knowledgeable! They gave us plenty of time to test ride bikes, and their excellent mechanic even made some suggestions on how to customize my bike. They even delivered our bikes for us because we didn't have a way to transport them fully installed. The service was truly excellent and I'm looking forward to working with them for any future support and accessories for my new bikes. Thanks Bike Zone!"

"I’ve been a Bike Zone customer for close to 20 years. The customer service is top notch and always has a family feeling to it. Their knowledge about all things bikes is helpful and appreciated. I just upgraded my bike and the sales process was quite consultative with zero pressure. I highly recommend this family owned business to anyone looking to buy or service their bikes."